October 20, 2015

#SPREADTHEGOOD RETURNS WITH MORE GRANT MONEY AND MORE WAYS TO HIGHLIGHT GOOD IN GREATER DAYTON

#SpreadtheGood, The Dayton Foundation’s social media photo entry campaign is back with more exciting ways to highlight the good in Greater Dayton and with more unrestricted grant money to award - up to $2,000! The 2015 #SpreadtheGood with The Dayton Foundation campaign will kick-off on the Foundation’s Facebook and Twitter pages on Saturday, October 24 (National Make a Difference Day).

Beginning on Saturday, October 24, Greater Dayton is invited to begin uploading action shots of themselves volunteering for Dayton-area nonprofits to Facebook or Twitter using the hashtag #SpreadtheGood and tagging The Dayton Foundation (Facebook.com/TheDaytonFoundation or Twitter.com/DaytonFdn). Posts should include a short message of how the individual is helping the organization make a difference. Each photo will enter the featured nonprofit into the Foundation’s Community Share to Give Challenge that will begin on Monday, November 23. All photos must be submitted by 5:00 pm on November 20. For examples, on how to #SpreadtheGood, visit spreadthegooddayton.tumblr.com to views last year’s entries.

Starting Monday, November 23, the Foundation will display the photos on Facebook. The community will have one week (November 23 to noon on December 1) to share their favorite organization’s photos as many times as possible. On #GivingTuesday (December 1, 2015), the Foundation will announce the three organizations with the most photos shares and award the first ($2,000), second ($1,500) and third ($500) place #SpreadtheGood grants. (The Challenge is open to certified 501(c)(3) not-for-profit organizations that benefit citizens within the Greater Dayton region, (Montgomery, Miami, Greene, Darke, Preble and Warren (north) counties).

“SpreadtheGood is a great way to highlight the efforts and stories of our local nonprofit organizations and their volunteers. The Share to Give Community Challenge provides wonderful exposure to the missions of participating organizations and allows the community to show its support for local causes,” said Barbra Stonerock, vice president of Community Engagement for The Dayton Foundation.

Last fall, the Foundation launched the first #SpreadtheGood social media campaign to celebrate and share the good work happening in the Dayton Region. The photos submitted on Facebook and Twitter entered 32 Dayton-area not-for-profits into the Share to Give Challenge. The photos reached over 68,000 people on Facebook in one week, garnered more than 2,850 photo shares and over 280 retweets, and invited the community to help award the first #SpreadtheGood grant, a $1,000, one-time unrestricted grant to 4 Paws for Ability on #GivingTuesday. See how last year’s #SpreadtheGood grant helped 4 Paws for Ability.

To show your support for the #SpreadtheGood campaign and the good things happening in Greater Dayton, participate in the #SpreadtheGood October 24 online kick off - Swap Your Profile Pic for Good. Visit daytonfoundation.org/spreadthegoodkickoff to download the campaign icon. To read this year’s guidelines and learn more about the #SpreadtheGood campaign, visit daytonfoundation.org/spreadthegood.html.

About The Dayton Foundation

Established in 1921, The Dayton Foundation is the regional community foundation for Greater Dayton that helps people to help others. The Foundation manages more than 3,300 charitable funds which have provided over 290,000 grants totaling three-quarters of a billion dollars to nonprofits over its 94-year history. More information about The Dayton Foundation, visit our website at www.daytonfoundation.org or follow the Foundation on Facebook, Twitter or LinkedIn.

For questions or more information about the #SpreadtheGood campaign, contact Soteria Brown at (937) 225-9959 or at sbrown@daytonfoundation.org.

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File date: 10.20.15

IN HIS WORDS

Fred Setzer

“Few people understand The Dayton Foundation’s central role in numerous community efforts, including education, The Job Center, the Schuster Center and RiverScape, to name a few. The Dayton Region might look very different were it not for the Foundation and its nearly 3,000 donors and their charitable funds.” – Fred Setzer, Jr., donor and former Governing Board chair

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